Addressable Geo-Fencing in Madison, WI
Doug Burton of Solvv Creative an advertising agency in Madison, WI says, “We are excited to offer addressable geo-fencing advertising in Madison, WI.” Addressable geo-fencing targets specific households and businesses on a rooftop, parking lot, or neighborhood level with your company’s advertising.
Benefits of Addressable Geo-Fencing Advertising for Small Businesses
- Hyper-precise targeting of individuals households or businesses.
- Targeting at a rooftop or parking lot level
- Highly scalable for larger campaigns such as political.
- Tens of thousands of addresses can be targeted in one campaign.
- Ads delivered to devices that have been detected at the addresses, both while they are at the specified addresses and while they are away from them.
- Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Ability to overlay mobile advertising, direct mail, political, and other types of campaigns.
- Targeting households that are new prospects, or current customers with upsell, cross-sell, and/or renewal offers.
- Improves performance of ConnectedTV, direct mail, and other advertising tactics that target households by extending their reach and improving their frequency
- Targets all individuals at the address on multiple devices.
Ideal Industries for Addressable Geo-Fencing Advertising
- Politics – Political Parties, Campaign Awareness
- Restaurants – Fast Food Restaurants, QSR
- Healthcare – Dentists, Physicians, Veterinarians
- Charities – Fundraising, Event Awareness
- Auto Industry – Car Dealerships, Auto Services
- Real Estate – Brokers, Agents
- Financial Services – Banks, Credit Card Companies, Financial Planning
Contact us to discuss how addressable geo-fence advertising campaigns with an actionable call or click goal can target your specific customer base.