YouTube TrueView Advertising for Small Business

Solvv Creative is one of the only digital advertising agencies in Madison, Wisconsin to offer YouTube TrueView pre-roll advertising where you only pay when a viewer watches 100% of your ad.

YouTube TrueView Pre-Roll Advertising is an effective and efficient platform that distributes pre-roll video with a cost per view (CPV) pricing model, ensuring that you only pay for ads that have not been skipped by the viewer.

  • :15 and :30 pre-roll
  • Ability to target a specific audience by keyword, category, interest
  • Cross-platform – runs across desktop, laptop, tablet, and mobile
  • Only pay when a viewer watches your complete ad. Not charged for partial or skipped views.
  • Low cost – highly targeted demographic reach.

YouTube Demographics – Last updated: 1/24/18

  • 62% of YouTube users are Males.
  • 80% of YouTube users come from outside the U.S.
  • 9% of small businesses are on YouTube.
  • 35+ and 55+ age groups are the fastest growing YouTube demographics.
  • 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
  • Millennials prefer YouTube two to one over traditional television.
  • 37% of the coveted 18 – 34 demographic are binge-watching.
  • YouTube services 88 countries in 76 languages (or 95% of all internet users).
  • Males are primarily watching soccer or strategy games.
  • Females are primarily watching beauty videos.
  • 50 million people on YouTube are actively creating content.

YouTube TrueView Pre-Roll Advertising Benefit to Small Business

  • Doug Burton, CEO of Solvv Creative an advertising agency in Madison, WI, says, “Small businesses should use YouTube TrueView advertising as an extremely cost-effective tactic to get their brand and messaging in front of YouTube’s nearly 4-billion user base.” TrueView ads are cost-efficient, versatile, engaging, and non-intrusive.

Contact us to discuss how YouTube TrueView pre-roll advertising campaigns with an actionable call or click goal can target your specific customer base.

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